PARADIGM SHIFT SPORTS

Empowering cyclists to challenge the current paradigm, reach beyond their potential and thrive through professional representation, guidance and career management.

PARADIGM SHIFT SPORTS

Empowering cyclists to challenge the current paradigm, reach beyond their potential and thrive through professional representation, guidance and career management.

PARADIGM SHIFT SPORTS

Empowering cyclists to challenge the current paradigm, reach beyond their potential and thrive through professional representation, guidance and career management.

Who is
Paradigm SHift?

Whilst women’s cycling is on the rise, there is a long way to go. In a notoriously expensive sport, opportunities for female cyclists are few and far between, particularly for those from outside of Europe. Even if you make it, the majority of professional female cyclists are underpaid, pressured into racing, pressured into signing contracts or simply feel unsafe within their team. As an athlete exposed to this at times throughout her career, three-time World Champion, Annette Edmondson OLY set out to do something about it.

paradigm shift (noun):

a great and important change in the way something is done or thought about

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INSPIRE

INSPIRE

INSPIRE

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

  • Win together

FAQ

What does Paradigm Shift Sports offer for female cyclists seeking professional representation?
What is the Athlete In Business Program?
How do I apply for an athlete scholarship?
What advice can you give a developing athlete in the sport?
What can I do to help women’s cycling?
What does Paradigm Shift Sports offer for female cyclists seeking professional representation?
What is the Athlete In Business Program?
How do I apply for an athlete scholarship?
What advice can you give a developing athlete in the sport?
What can I do to help women’s cycling?
What does Paradigm Shift Sports offer for female cyclists seeking professional representation?
What is the Athlete In Business Program?
How do I apply for an athlete scholarship?
What advice can you give a developing athlete in the sport?
What can I do to help women’s cycling?

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.