PARADIGM SHIFT SPORTS

Empowering cyclists to challenge the current paradigm, reach beyond their potential and thrive through professional representation, guidance and career management.

CONTACT

PARADIGM SHIFT SPORTS

Empowering cyclists to challenge the current paradigm, reach beyond their potential and thrive through professional representation, guidance and career management.

CONTACT

Who is
Paradigm SHift?

Developing cyclists face significant challenges; in this notoriously expensive sport, opportunities for athletes are limited, particularly for those from outside Europe. Many professional cyclists are underpaid, pressured into unfavourable contracts, or simply feel unsafe within their teams. Having experienced these issues firsthand, three-time World Champion Annette Edmondson OLY set out to do something about it…

paradigm shift (noun):

a great and important change in the way something is done or thought about

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Road Athletes

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Track Athletes

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Olympic Title

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World
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Paralympic

Titles

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National Titles

Paralympic
Titles

National
Titles

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WWT Victories

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Paralympic

Titles

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National Titles

Olympic
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National
Titles

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Paralympic

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INSPIRE

INSPIRE

INSPIRE

What we do

ATHLETES

Professional representation, management and guidance for cyclists as they climb the ranks of elite sport and beyond.

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ATHLETES

Professional representation, management and guidance for cyclists as they climb the ranks of elite sport and beyond.

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ATHLETES

Professional representation, management and guidance for cyclists as they climb the ranks of elite sport and beyond.

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PARTNERS

From sponsoring athletes, to providing flexible employment opportunities, we work with brands and businesses to form mutually beneficial partnerships that create impact.

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PARTNERS

From sponsoring athletes, to providing flexible employment opportunities, we work with brands and businesses to form mutually beneficial partnerships that create impact.

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PARTNERS

From sponsoring athletes, to providing flexible employment opportunities, we work with brands and businesses to form mutually beneficial partnerships that create impact.

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Win together
Win together
Win together
Win together
Win together

Win together
Win together
Win together
Win together
Win together

FAQ

What does Paradigm Shift Sports offer for female cyclists seeking professional representation?

What is the Athlete In Business Program?

How do I apply for an athlete scholarship?

What advice can you give a developing athlete in the sport?

What can I do to help women’s cycling?

What does Paradigm Shift Sports offer for female cyclists seeking professional representation?

What is the Athlete In Business Program?

How do I apply for an athlete scholarship?

What advice can you give a developing athlete in the sport?

What can I do to help women’s cycling?

What does Paradigm Shift Sports offer for female cyclists seeking professional representation?

What is the Athlete In Business Program?

How do I apply for an athlete scholarship?

What advice can you give a developing athlete in the sport?

What can I do to help women’s cycling?

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.

Get in

Touch

Please fill out the form and our dedicated team will respond to your inquiries as soon as possible.

PARADIGM SHIFT SPORTS

PARADIGM SHIFT SPORTS

Who is Paradigm SHift?

paradigm shift (noun):

a great and important change in the way something is done or thought about

1

5

7

6

8

4

3

0

1

5

7

6

8

4

3

0

1

5

7

6

8

4

3

0

Road Athletes

0

2

1

0

0

2

1

0

0

2

1

0

Track Athletes

1

5

7

6

8

4

3

0

0

5

6

4

3

2

0

Olympic Title

1

2

1

0

1

2

1

0

1

2

1

0

WorldTitles

0

2

1

0

0

2

1

0

Who is
Paradigm SHift?

World
Titles

Paralympic
Titles

National
Titles