Blog

Support women's cycling by attending races, advocating for increased media coverage, following athletes on social media, volunteering at events, pushing for more opportunities, sponsoring emerging talents, and offering mentorship to help nurture the growth of the sport.

Paradigm Shift Sports collaborates with Saab Australia to launch the PSS Athlete in Business Program, offering Alex Martin Wallace, an aspiring cyclist and robotic engineering student, a unique opportunity to pursue her road cycling dreams while gaining industry experience and mentorship for her future career transition.

Georgie Howe's impressive journey from professional rowing to cycling success, with Paradigm Shift Sports' support, showcases her rapid rise in just three years, culminating in a remarkable 10th place at the Time Trial World Championships.

Paradigm Shift Sports partners with Peta Stewart Property Conveyancers to empower Australian female athletes, leveraging Peta Stewart's business acumen and cycling experience for career enhancement.

PSS embraces the inaugural Women's Tour de France at Le Tour Femmes avec Zwift, expressing gratitude for ASO's support. Anticipating transformative impact and global coverage, PSS wishes their athletes success in this groundbreaking event.